I ideate, measure
& ship products.
Hey, I'm Geetika, a product person who turns messy problems into numbers that move. Open a folder to dig in, or scroll for the rest.
Product concepts
ideas I've sketched
Writing
on SubstackI sometimes write about product, growth, and figuring things out.
Off the clock
the fun stuffI love travelling, dabbling in acting(I know Kathak too), meeting new people, and saying yes to trying new things :P
About
I'm a B.Tech grad from IGDTUW (ECE + AI) and an Associate Manager at PhonePe, working across Fastag, insurance, and broadband. Previously, I spent a year in Insurance Product, building growth and campaign systems across tech, CRM, marketing, and analytics. I enjoy the unglamorous middle of product work untangling vague problems, shipping small experiments, and watching real numbers move. Outside work, I’m building a few things of my own and always curious about ideas that make something genuinely better.
What I Know: Product management, growth & experimentation, Python, SQL, Advanced Excel, Machine Learning, Statistics, Web Development.